Marketing your Site within Search Engines

Search Engines are the main and greatest tools to bring traffic to your product or service. Your site needs to be tailored to your specific market. Millions of people search online daily for a specific topic therefore we make sure that your website is created to be search engine friendly and easily spidered by the major engines. The following are the necessary steps to cultivate your site as a successful advertising tool. This process needs to be repeated about approximately every 6 months in order to keep and better your standings with the search engines.

Feel free to contact eKonix for further information and we will be glad to provide this service on a regular basis. _______________________________________________________________

Optimizing Your Site for Search Engines

Before you submit your Web site to search engines and directories, make sure you take the time to optimize it. Here are some tips to help you optimize:

Choose Good Web Page Titles

Put some thought into selecting a good title for your Web pages. Using your company's name along with the products or services that you are promoting could help improve your ranking in search results.

Using titles like these might improve your ranking with search engines and directories:
<TITLE>Example Co -- World Leader in Textile Manufacturing-- Company Directory</TITLE>
<TITLE>Company XYZ – Ottawa ’s no.1 Real Estate</TITLE>
<TITLE>Secure Web Hosting from ekonix Consulting</TITLE>

You'll also want to make sure that the text in your title is also mentioned somewhere in the page itself.

Use META Tags

META tags are HTML tags that are not required as a standard part of an HTML document. They are far less important to search engines than they once were, but it's still good to include them.

Write Descriptive Content

The actual text within your Web pages is very important. Make sure it includes the keywords you expect people to use to find you. It helps to use variations on a search phrase within the same page. For example, if the topic of your Web page is customer service, you should include phrases that elaborate on the subject in your content. Try to think of phrases that people would use when they put in a search.

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Updates to your Site and Offline promotion that will encourage traffic:

It is important to attract, and ultimately maintain, an audience. Here are some simple, inexpensive ways to develop interest in your site:

• Send an email or written letter to business contacts or organization members to announce your site.
• Add your Internet address to all stationary and promotional materials you have.
• Offer link exchanges to other sites that compliment — not compete with — your site. This is an excellent way to help your site rank higher in the search engines
• Provide a news bulletin or letter that will interest your visitors on an ongoing basis. You can have a submission form area to establish contact.
• Regularly update a "what's new" section to keep your audience coming back.

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It is important to realize that establishing and marketing a successful website takes time and effort. Recouping costs associated with the site will not be immediate. As your business or organization changes and evolves, so should your site. What works today may not work next year with the ever-changing Internet technology.